Branding
Assets and guidelines for HUSCARL (Human-Centered System & Computer Architecture Lab). Use these files as-is; please do not restyle the logo or introduce colors outside the palette below.
Logo
Colors — the “Ocean & Amber” palette
Deep Space Blue
#023047
The workhorse: text, headings, links, and buttons. 13.8:1 on white.
Blue Green
#219EBC
The brand hue: logo, borders, and chip backgrounds. Not for small text on white (3.1:1).
Sky Blue
#8ECAE6
Dark-mode text, headings, and the dark-mode logo; light tint backgrounds.
Amber Flame
#FFB703
Highlight badges with Deep Space text on top (6.8:1); accent text on dark (10.9:1).
Tiger Orange
#FB8500
Energetic accent for large decorative elements only. Never small text on white (2.5:1).
Neutrals: white and the site ink #100e1b (dark-mode background). These five colors plus the neutrals are the entire system — please do not introduce new colors.
Usage
- Web contexts use the single-color lockups above: Blue Green on light, Sky Blue on dark.
- Print materials (posters, slides, signage) use the full logo with the tagline.
- Deep Space Blue carries text; Blue Green identifies the brand; the ambers accent. Never set small text in Amber Flame or Tiger Orange on white.
- The wordmark is fixed vector outlines, not live text — do not retype it in a different font.
- Keep clear space around the logo of at least the height of the “H.”